Lada is a Russian automobile brand known for its affordable and durable vehicles, produced by AvtoVAZ since 1966. The brand gained popularity particularly in Eastern Europe and developing countries due to its simple design and ease of maintenance, making it suited for challenging conditions. In Ethiopia, Lada cars were introduced in the late 1970s, supported by the government for their reliability and low cost, with models like the Lada Niva becoming popular for their off-road capabilities.

Lada vehicles became widely accessible and were recognized for their robustness, performing well in Ethiopia’s diverse environments. Over the years, they evolved into a cultural icon, especially during the 1980s and 1990s. Although Lada cars are less common today due to the arrival of other brands, they remain cherished by many Ethiopians, with parts and maintenance still available, ensuring their presence on the roads for years to come